The Perfect Photoshoot

What does our expert recommend?

A perfect shooting photo is a balance between enough pictures and too many. Here's the ideal for a vehicle merchandising point of view :

Before you even start: take the time to clean your camera lens!!

 

Exterior Angles:

For all exterior angles, it's essential to position the camera at mirror height, parallel to the ground and without tilting, to avoid any perspective effects. You also need to ensure that the entire vehicle is in the shot.

The best distance from the vehicle for all outside corners should be the same as the driver's side angle. 

Then, to get the best quality, zoom in on the vehicle as much as possible.

Front Corner Driver:

To maintain a constant front driver's corner angle, we recommend aligning the driver's headlight with the upper corner of the passenger-side windshield.

Front / Rear:

Very important to be level with the ground. So that our artificial intelligence can make a realistic background replacement, please make sure you can see the wheels touching the ground. If you can't see the wheels touching the ground, it means you're too close to the vehicle, so stand back.

Driver's side:

An easy reference point to check.  Make sure the underbody is parallel with the bottom of the shooting frame.

Trunk:

When taking photos, it's important to get close-ups in appropriate angles. The trunk is a good example: it's important to frame the opening only, so as not to see the outside and a portion of the open tailgate.

Mags:

Align the device with the center of the wheel.

Engine:

As with the trunk, the engine angle requires a close-up shot that prevents you from seeing the outside from either side of the vehicle. Also make sure the engine is clean and enviable; if it's dirty, you may want to consider skipping this angle.

Front seats:

Set the view parallel with the floor. The height of the dashboard can be used as a reference . Make sure the front seats are in the same position (height, tilt and headrest).

Long Shot Console:

Take the console from the rear seat, placing the unit in the middle of the front seat headrests. Make sure the front seats are in the same position (aligned).

Interior Door Panel:

Take a close-up of the options in the door. In the same shot, try to see all the accessories (power doors/windows, power mirrors, sound system emblem, memory seats).

Steering wheel:

Center the steering wheel in the shot. To avoid seeing your feet and legs, take this angle from the back seat.

Odometer:

Make a close-up of the odometer, the dashboard is the next angle so make sure you focus on the mileage.

Dashboard:

This angle is normally taken through the steering wheel. Make sure no fault lights are on. Close the doors.Shifter:

Like many other angles, positioning is important. Make sure the shifter is centered.

All Wheel Drive:

Do a close-up of the emblem, you can angle yourself to avoid your reflection.

Sunroof:

On the driver's side, place the device in the door opening at mirror height, look towards the rear passenger seat and tilt the device towards the sunroof.

Back Up Camera:

Activate the rear view camera and take a close-up shot of the screen only. Make sure the rear view is enviable.

Navigation system:

Frame the entire main screen in home screen mode.